MIAMI, FL — Small business owners across South Florida are increasingly turning to artificial intelligence (AI) tools to boost efficiency, reach new customers, and compete in an evolving digital landscape.

From boutique shops in Wynwood to real estate agencies in Fort Lauderdale, AI-driven marketing and automation have become key strategies for growth in 2025. Local experts say the trend is transforming how entrepreneurs build their brands online.

“We’ve seen a 40% increase in website traffic for our clients who implement smart content tools and AI-enhanced SEO strategies,” said Ray Briant, founder of Think Big Websites, a South Florida-based web design and digital marketing firm. “The goal is to help small business owners think big — without big budgets.”

Popular AI applications include automated blog writing, chatbots for customer service, personalized email campaigns, and analytics-driven ad targeting. These tools are helping startups compete with larger corporations by optimizing their online presence at scale.

“It’s about working smarter,” said Michelle Lopez, owner of a Coral Gables wellness studio. “With the right tools, I’ve reduced my admin time by half and doubled my monthly leads.”

Industry analysts predict AI adoption will continue to rise among local businesses, especially as more platforms become user-friendly and affordable for non-tech-savvy entrepreneurs.